tag:blogger.com,1999:blog-74721036122230288802011-07-08T09:54:56.900-07:00Master in Digital Marketing and CommunicationIl Master in Digital Marketing & Communication fornisce gli strumenti e le conoscenze necessarie per padroneggiare le dinamiche sociali, le logiche di comunicazione dei media sociali e il linguaggio tipico degli ambienti di rete: non ricette preconfezionate, ma la chiave per capire, valutare e interagire nelle diverse situazioni che si propongono, anche in chiave evolutiva.Ifaf marketinghttp://www.blogger.com/profile/12629226410289172251noreply@blogger.comBlogger121100tag:blogger.com,1999:blog-7472103612223028880.post-38438799346554726962009-11-03T01:02:00.000-08:002009-11-03T01:02:32.441-08:00lez12 - Community management e customer care<div style="font: 16.0px Arial; line-height: 16.0px; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;">DOCENTI: </span></span></span><span style="line-height: 21px;"><a href="http://www.linkedin.com/in/mafedebaggis" style="text-decoration: underline;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;">Mafe De Baggis</span></span></span></a><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;">, </span></span></span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;"><a href="http://www.linkedin.com/in/federicabellagamba" style="text-decoration: underline;">Federica Bellagamba</a></span></span></span></span><br /><span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small; line-height: 21px;">QUANDO: <span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; border-collapse: collapse; font-family: Verdana, sans-serif; font-size: 14px; line-height: normal; white-space: nowrap;">27 marzo 2010</span></span></span><br /></div><div style="font: 16.0px Times; line-height: 16.0px; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 19.0px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;"><br /></span> </span></span><span class="Apple-style-span" style="font-size: small;"> </span><br /></div><div style="font: 16.0px Arial; line-height: 20.0px; margin: 0.0px 0.0px 0.0px 0.0px; text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;">Creare e formare il team di gestione</span></span></span><br /></div><ul><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;"> L'outsourcing</span></span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;"> Le risorse interne: quali competenze</span></span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;"> Lo sviluppo della vita sociale della community</span></span></span></li></ul><div style="font: 16.0px Arial; line-height: 20.0px; margin: 0.0px 0.0px 0.0px 0.0px; text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;">L'empowerment degli utenti e dei clienti</span></span></span><br /></div><ul><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;">Condizioni di servizio</span></span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;">Policy utenti</span></span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;">Policy community manager</span></span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;">Premi, punteggi e classifiche</span></span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;">Come gestire la richiesta di controllo</span></span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;">Come gestire la richiesta di libertà</span></span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;">Come gestire le flame</span></span></span></li></ul><div style="font: normal normal normal 13px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;">Perché pensare al Customer Care?</span></span></span><br /></div><ul><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;">Strumenti del Customer Care online: mail, chat, im, twitter, blog e non solo</span></span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;">Organizzazione operativa: routine, eccezioni</span></span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;">L'analisi del contenuto della richiesta, stile, temi e pratica delle risposte</span></span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span class="Apple-style-span" style="font-size: small;">Dal Customer Care al CRM</span></span></span></li></ul><br /><div style="font: 13.0px Verdana; margin: 0.0px 0.0px 0.0px 0.0px;"><span style="color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 21px;"><a href="http://www.ifaf.it/training/ifaf_marketing/seminari_area_marketing/community_management_e_il_customer_care.html">maggiori informazion</a>i</span><br /></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7472103612223028880-3843879934655472696?l=ifafmarketing.blogspot.com' alt='' /></div>Ifaf marketinghttp://www.blogger.com/profile/12629226410289172251noreply@blogger.com0tag:blogger.com,1999:blog-7472103612223028880.post-31664517758917354062009-11-02T13:17:00.000-08:002009-11-02T13:17:30.980-08:00lez11 - Progettare servizi locali e in mobilità<h4 style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: Verdana, sans-serif; font-size: 13px; font-style: normal; font-weight: bold; line-height: 21px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: 'Lucida Grande'; font-size: small;"><span style="font-size: 11px;"><span style="font-weight: normal;">DOCENTE</span><span style="font-weight: normal;">:</span> <span style="font-family: Helvetica, Arial, sans-serif; font-size: 12px; font-weight: normal;"><a href="http://www.lucamascaro.info/blog/" style="color: #444444; text-decoration: underline;">Luca Mascaro</a></span></span></span></h4><div><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span style="color: #444444;">QUANDO: </span><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; border-collapse: collapse; font-family: Verdana, sans-serif; white-space: nowrap;"><span style="color: #444444;">20 marzo</span></span></span></div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 21px; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 10px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Il mercato tradizionale del mobile<br />Il telefono nella nostra vita<br />Il mobile 2.0<br />L'internet mobile<br />Aspetti caratteristici dei devices<br />Possibili scenari applicativi<br />Il mercato (occidentale, dei paesi emergenti, italiano)<br />La rete mobile<br />I devices e le loro caratteristiche<br />Sistemi e piattaforme operative<br />Distribuzione di applicazioni<br />Modelli di business<br />Progettazione e sviluppo di applicazioni mobili: caratteristiche e criticità<br /><br /><a href="http://www.ifaf.it/training/ifaf_marketing/seminari_area_marketing/come_progettare_per_il_mobile.html">maggiori informazioni</a><br /></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7472103612223028880-3166451775891735406?l=ifafmarketing.blogspot.com' alt='' /></div>Ifaf marketinghttp://www.blogger.com/profile/12629226410289172251noreply@blogger.com0tag:blogger.com,1999:blog-7472103612223028880.post-56045591164954414042009-11-02T13:15:00.000-08:002009-11-02T13:15:34.727-08:00lez9 - Progettare la user experience<span style="color: #444444;"><span style="font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 21px;"></span></span><br /><h4 style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: Verdana, sans-serif; font-size: 13px; font-style: normal; line-height: 21px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-weight: normal;"><span style="color: #444444;">DOCENTE: </span><span style="font-family: Helvetica, Arial, sans-serif; font-size: 12px;"><a href="http://www.doralab.it/chi_siamo.html" style="text-decoration: underline;"><span style="color: #444444;">Alberto Mucignat</span></a></span></span></h4><div><span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: small;"><span style="color: #444444;">QUANDO: </span><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; border-collapse: collapse; font-family: Verdana, sans-serif; white-space: nowrap;"><span style="color: #444444;">27 febbraio</span></span></span></span></div><div><br /></div><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 21px; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 10px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Introduzione alla user experience<br />Business e utenti<br />Gli elementi della User Experience<br />Architettura, informazioni e navigazione<br />Design delle interazioni<br />Visual design<br />User-Centered Design: progettare con gli utenti<br />Usabilità e User Experience<br />Attività della User Experience:<br />User-Centered Design in pratica<br />Ricerca con gli utenti<br />Personaggi, Scenari e Task<br />Design centrato sugli utenti<br />Strumenti di lavoro<br />Concept maps<br />Screen flow diagrams<br />Wireframes<br />Design delle interazioni<br />Generazione di idee<br />Prototipazione<br />Verifica e testing:<br />Test di usabilità<br />Test remoti<br />A/B testing e Multivariata<br />Feedback degli utenti<br />Agile UX: progettare e sviluppare rapidamente<br />Agile e UX: integrazione tra design e sviluppo<br />Modelli di integrazione<br />RITE: Prototipazione rapida e test iterativi<br />Best practices<br /><br /><a href="http://www.ifaf.it/training/ifaf_marketing/seminari_area_marketing/come_progettare_la_user_experience.html">maggiori informazioni</a><br /></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7472103612223028880-5604559116495441404?l=ifafmarketing.blogspot.com' alt='' /></div>Ifaf marketinghttp://www.blogger.com/profile/12629226410289172251noreply@blogger.com0tag:blogger.com,1999:blog-7472103612223028880.post-7045899236906778142009-11-02T13:14:00.000-08:002009-11-02T13:14:24.999-08:00Lez10 - Community Building<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span style="font-size: small;">DOCENTE: </span></span></span><span style="line-height: 21px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span style="font-size: small;"><a href="http://www.linkedin.com/in/mafedebaggis" style="text-decoration: underline;">Mafe De Baggis</a></span></span></span></span><br /><span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small; line-height: 21px;">Quando: <span style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; border-collapse: collapse; font-family: Verdana, sans-serif; line-height: normal; white-space: nowrap;">13 marzo 2010</span></span></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #444444;"><span style="font-size: small;"><span style="line-height: 21px;"></span></span></span></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><span style="color: #444444;"></span></span></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><span style="color: #444444;"></span></span></span><br /><span style="font-size: small;"><span style="color: #444444; font-family: Helvetica, Arial, sans-serif;"></span></span><br /><span style="font-size: small;"><span style="color: #444444; font-family: Helvetica, Arial, sans-serif;"></span></span><br /><span style="color: #444444; font-family: Helvetica, Arial, sans-serif;"></span><br /><span style="color: #444444; font-family: Helvetica, Arial, sans-serif;"><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; line-height: 21px; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 10px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Definizione di community e vari stati di aggregazione</span></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Definizioni e ingredienti </span></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Differenze tra utenza, community e tribù </span></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Perché hanno successo (la socializzazione per interessi, la socializzazione per relazioni)</span></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Che cosa possono fare per me e per il mio brand (adesione e avvicinamento) </span></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Come gestire il rapporto diretto con i clienti (lo sguardo in macchina) </span></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">La presenza diffusa</span></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Le metriche </span></span><br /><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Analisi</span></span><br /></div><ul><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">In quale stato è la tua community? (latente, inattiva, attiva, autonoma) </span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Di cosa parliamo quando parliamo di...? </span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Definizione dell'obiettivo </span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Integrare o aggiungere? </span></span></li></ul><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Progetto e sviluppo</span></span><span style="font-size: small;"><br /></span> <br /><br /><ul><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Il web 2.0</span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Gli standard </span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">L'interconnessione forte e debole </span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">L'eternal beta </span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Piano costi nel tempo </span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Specifiche funzionali </span></span></li></ul><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Valuta</span></span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">re i fornitori </span></span><span style="font-size: small;"><br /></span> <br /><br /><ul><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Le informazioni da dare </span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Obiettivi </span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Budget </span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Cultura interna </span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">Risorse disponibili </span></span></li><li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">La documentazione da chiedere</span></span></li></ul><div><a href="http://www.ifaf.it/training/ifaf_marketing/seminari_area_marketing/la_community_building.html"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">maggiori informazioni</span></span></a><br /></div></span><span style="color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: small;"><br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7472103612223028880-704589923690677814?l=ifafmarketing.blogspot.com' alt='' /></div>Ifaf marketinghttp://www.blogger.com/profile/12629226410289172251noreply@blogger.com0tag:blogger.com,1999:blog-7472103612223028880.post-19697317601190205252009-11-02T13:09:00.000-08:002009-11-02T13:09:28.299-08:00lez8 - Come impostare la presenza online<span style="font-family: 'Lucida Grande'; font-size: small;"><span style="font-size: 11px;">DOCENTE: <span style="color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 21px;"><a href="http://www.linkedin.com/in/mafedebaggis" style="color: #444444; text-decoration: underline;">Mafe De Baggis</a></span><br /></span></span><span style="color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 21px;"></span><br /><span style="color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 12px; line-height: 21px;">QUANDO: 20 febbraio 2010</span></span><br /><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 21px; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 10px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Internet come metamedium<br />I diversi contesti d’uso lato utente<br />I diversi contesti d’uso lato mittente<br />La comunicazione bidirezionale<br />Un ambiente dove cliente e brand interagiscono alla pari<br />Che cosa intendiamo per digital marketing<br />L'azienda in rete<br />Il pannello di controllo dell’intera comunicazione aziendale<br />La qualità della proposta come conditio sine qua non<br />Lo sbranding<br />Un percorso di buon senso<br />Ascolto<br />Presenza<br />Servizio<br />Contenuti<br />Community<br /><br /><a href="http://www.ifaf.it/training/ifaf_marketing/seminari_area_marketing/impostare_la_presenza_online.html">maggiori informazioni</a><br /></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7472103612223028880-1969731760119020525?l=ifafmarketing.blogspot.com' alt='' /></div>Ifaf marketinghttp://www.blogger.com/profile/12629226410289172251noreply@blogger.com0tag:blogger.com,1999:blog-7472103612223028880.post-30537128543123657942009-11-02T13:08:00.000-08:002009-11-02T13:08:46.853-08:00lez6 - Gli aspetti legali<span style="font-family: 'Lucida Grande'; font-size: small;"><span style="font-size: 11px;">DOCENTE: <span style="color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 21px;"><a href="http://elvlog.wordpress.com/" style="color: #444444; text-decoration: underline;">Elvira Berlingieri</a></span><br /></span></span><br /><span style="color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: small;"><span class="Apple-style-span" style="font-size: 12px; line-height: 21px;">QUANDO: 30 gennaio 2010</span></span><br /><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 21px; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 10px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Diritto d’autore e web: oggetto della tutela giuridica, violazioni di diritto d`autore e responsabilita`, casi pratici, le licenze Creative Commons<br />Applicabilità legge stampa al web: le leggi che regolano la liberta` di informazione su Internet.<br />La responsabilità del provider<br />Diffamazione e ingiuria<br />Le comunicazioni commerciali ai sensi della legge sulla privacy.<br /><br /><a href="http://www.ifaf.it/training/ifaf_marketing/seminari_area_marketing/aspetti_legali.html">maggiori informazioni</a><br /></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7472103612223028880-3053712854312365794?l=ifafmarketing.blogspot.com' alt='' /></div>Ifaf marketinghttp://www.blogger.com/profile/12629226410289172251noreply@blogger.com0tag:blogger.com,1999:blog-7472103612223028880.post-91942191931802561082009-11-02T13:07:00.000-08:002009-11-02T13:08:56.691-08:00lez7 - Il cambiamento continuo<span style="font-family: 'Lucida Grande'; font-size: small;"><span style="font-size: 11px;">DOCENTE: Piercarlo Della Rossa<br /></span></span><span style="color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 21px;"></span><br /><span style="font-family: 'Lucida Grande'; font-size: small;"><span style="font-size: 11px;"><span style="color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 21px;">QUANDO: 13 febbraio 2010</span></span></span><br /><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #444444; font-family: Helvetica, Arial, sans-serif; font-size: 12px; line-height: 21px; margin-bottom: 10px; margin-left: 0px; margin-right: 0px; margin-top: 10px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="color: #ff6600;">La nuova comunicazione interna </span><br />Comunicare in rete dentro l’azienda<br />Ingredienti e presupposti<br />Comunicazione, collaborazione, conoscenza<br />Intranet, house organ e “coda lunga”<br />Caratteristiche della nuova comunicazione<br />Effetti della nuova comunicazione<br />Un nuovo skill: informatica, comunicazione, H.R.<br /><span style="color: #ff6600;">Il modello di lavoro</span><br />Fasi di sviluppo<br />L’analisi preliminare<br />Attori coinvolti e alleati interni<br />La mappa dei contenuti<br />Il gruppo di lavoro<br />La “roadmap”<br /><span style="color: #ff6600;">Intranet 2.0 e gestione della conoscenza</span><br />Che cos’è la intranet 2.0<br />Gestire la conoscenza con le nuove tecnologie<br />Intranet e community aziendali<br />Comunità di pratica, comunità ludiche, comunità trasversali<br /><span style="color: #ff6600;">Elaborare i contenuti </span><br />Documenti e informazioni<br />Servizi e applicazioni<br />Knowledge management e formazione<br />Aspetti ludici e Iniziative speciali<br />Contenuti 2.0<br /><br /><a href="http://www.ifaf.it/training/ifaf_marketing/seminari_area_marketing/cambiamento_continuo.html">maggiori informazioni</a><br /></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7472103612223028880-9194219193180256108?l=ifafmarketing.blogspot.com' alt='' /></div>Ifaf marketinghttp://www.blogger.com/profile/12629226410289172251noreply@blogger.com0tag:blogger.com,1999:blog-7472103612223028880.post-61719120096233318802009-11-02T08:45:00.000-08:002009-11-02T08:45:29.262-08:00lez5 - Internet PR<div><span style="border-collapse: collapse; color: #333333; font-family: 'trebuchet ms',verdana,arial,sans-serif; font-size: 13px; line-height: 18px;">DOCENTE: <span style="border-collapse: separate; color: #444444; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 21px;"><a href="http://hagakure.it/team" style="color: #888888; text-decoration: underline;">Marco Massarotto</a></span></span><br /><span style="border-collapse: collapse; color: #333333; font-family: 'trebuchet ms',verdana,arial,sans-serif; font-size: 13px; line-height: 18px;"><span style="border-collapse: separate; color: #444444; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 21px;">QUANDO: 19 dicembre 2009 e 23 gennaio 2010<br /></span></span><br /></div><br /><h4 style="border-width: 0px; font-family: Verdana,sans-serif; font-size: 13px; font-style: normal; font-weight: bold; line-height: 21px; margin: 0px; padding: 0px;"><span style="color: #444444; font-family: Helvetica,Arial,sans-serif; font-size: 12px; font-style: italic; font-weight: normal;">Parte I: ascolto</span></h4><div style="border-width: 0px; color: #444444; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 21px; margin: 10px 0px; padding: 0px;">Le conversazioni sui brand online: struttura e dinamiche<br />Strumenti e tecniche d’ascolto<br />Chi è influente su Internet?<br />Identificare gli stakeholder<br /><i>Parte II: dialogo</i><br />La nostra identità in rete<br />Etica e netiquette<br />Trovare la propria voce<br />Far viaggiare il messaggio<br /><i>Parte III: controllo</i><br />Il successo: aspetttive e misurazione<br />Target o network?<br /><i>Esercitazione Pratica</i><br /></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7472103612223028880-6171912009623331880?l=ifafmarketing.blogspot.com' alt='' /></div>Ifaf marketinghttp://www.blogger.com/profile/12629226410289172251noreply@blogger.com0tag:blogger.com,1999:blog-7472103612223028880.post-73125088037472435402009-11-02T08:44:00.001-08:002009-11-02T08:44:44.985-08:00lez4 - Il nuovo consumatore e i social media<span style="font-family: 'Lucida Grande'; font-size: small;"><span style="font-size: 11px;"></span></span><br /><span style="font-family: 'Lucida Grande'; font-size: small;"><span style="font-size: 11px;"></span></span><br /><span style="font-family: 'Lucida Grande'; font-size: small;"><span style="font-size: 11px;"></span></span><br /><span style="font-family: 'Lucida Grande'; font-size: small;"><span style="font-size: 11px;"></span></span><br /><span style="font-family: 'Lucida Grande'; font-size: small;"><span style="font-size: 11px;"></span></span><br /><div><span style="font-family: 'Lucida Grande'; font-size: small;"><span style="font-size: 11px;"><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/ntAA4iyCiRs&hl=it&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ntAA4iyCiRs&hl=it&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></span></span><br /><span style="font-family: 'Lucida Grande'; font-size: small;"><span style="font-size: 11px;"><br /></span></span><br /></div><span style="font-family: 'Lucida Grande'; font-size: small;"><span style="font-size: 11px;"></span></span><span style="font-family: 'Lucida Grande'; font-size: small;"><span style="font-size: 11px;">DOCENTE: <a href="http://www.apogeonline.com/webzine/autore/sergiomaistrello">Sergio Maistrello</a></span></span><br /><span style="font-family: 'Lucida Grande'; font-size: small;"><span style="font-size: 11px;">QUANDO: 16 gennaio 2010 <br /></span></span><span style="color: #444444; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 21px;"></span><br /><div style="border-width: 0px; color: #444444; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 21px; margin: 10px 0px; padding: 0px;"><br /><ul><li>Internet come capolinea delle intermediazioni</li><li>Le tecnologie della "doppia cittadinanza"</li><li>La comunicazione per individui e non per masse</li><li>Essere in Rete: la "parte abitata" della Rete</li><li>Blog, wiki, social network</li><li>I feed, l'ossatura della rete</li><li>Il miglior disordine possibile: la folksonomy</li><li>La Rete come proiezione della complessità</li><li>La coda lunga del valore e la redistribuzione dell'attenzione</li><li>Nuove dinamiche sociali: informazione, cultura, politica, mercato</li><li>L'allargamento del mercato, il mercato come conversazione Recensioni, feedback, sistemi di valutazione</li><li>Le "micromarche globali"</li><li>Grandi aziende alla prova della Rete</li><li>Le comunità di consumatori: dal trovaprezzi ai gruppi d'acquisto</li><li>Fiducia, reputazione, attenzione, dono, controllo</li><li>Casi di studio, numeri</li></ul><br /></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7472103612223028880-7312508803747243540?l=ifafmarketing.blogspot.com' alt='' /></div>Ifaf marketinghttp://www.blogger.com/profile/12629226410289172251noreply@blogger.com0tag:blogger.com,1999:blog-7472103612223028880.post-28038761806843814282009-11-02T08:44:00.000-08:002009-11-02T08:44:07.619-08:00lez3 - La pubblicità tabellare: criteri di pianificazione online/offline<span style="font-family: 'Lucida Grande'; font-size: small;"><span style="font-size: 11px;">DOCENTE: <a href="http://andreadavenezia.blogspot.com/">Andrea Da Venezia</a></span></span><br /><span style="font-family: 'Lucida Grande'; font-size: small;"><span style="font-size: 11px;">QUANDO: 19 dicembre 2009 e 23 gennaio 2010<br /></span></span><span style="color: #444444; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 21px;"></span><br /><div style="border-width: 0px; color: #444444; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 21px; margin: 10px 0px; padding: 0px;"><br /></div><ul><li>WEB: Dati di mercato Globali, Europa, Italia</li><li>Trend di settore & visions 2010</li><li>Ricerche e analisi Italia ed Europa: Eurisko, Nielsen, Comscore</li><li>Strategia di una campagna di comunicazione online: strategy, planning, buying</li><li>Metriche di misurazione: il ROI digital e altre modalita' di analisi</li></ul><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7472103612223028880-2803876180684381428?l=ifafmarketing.blogspot.com' alt='' /></div>Ifaf marketinghttp://www.blogger.com/profile/12629226410289172251noreply@blogger.com0tag:blogger.com,1999:blog-7472103612223028880.post-80781440042335592812009-11-02T08:42:00.000-08:002009-11-02T08:42:06.384-08:00lez2 - Il sistema dei media<span style="color: #444444; font-family: Helvetica,Arial,sans-serif; font-size: small;"><span style="font-size: 12px; line-height: 21px;">DOCENTE: <a href="http://www.webgol.it/antonio-sofi/">Antonio Sofi</a></span></span><br /><span style="color: #444444; font-family: Helvetica,Arial,sans-serif; font-size: small;"><span style="font-size: 12px; line-height: 21px;">QUANDO: 12 dicembre 2009 <br /></span></span><br /><br /><ul><li><span style="color: #444444; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 21px;">Internet e l'allargamento del campo mediale: media tradizionali vs media digitali</span></li><li><span style="color: #444444; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 21px;">Google e le intenzioni di conoscenza: un media ricercabile</span></li><li><span style="color: #444444; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 21px;">Blogosfera e rimediazioni giornalistiche: il giornalismo d'emergenza, laterale, e l'approfondimento collaborativo</span></li><li><span style="color: #444444; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 21px;">Internet, partecipazione politica e opinione pubblica (con in più una attenzione al "case study" dell'attualità - attraverso cui leggere in controluce i cambiamenti di prospettiva)</span></li></ul><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7472103612223028880-8078144004233559281?l=ifafmarketing.blogspot.com' alt='' /></div>Ifaf marketinghttp://www.blogger.com/profile/12629226410289172251noreply@blogger.com0tag:blogger.com,1999:blog-7472103612223028880.post-15640569322862929812009-11-02T08:39:00.000-08:002009-11-02T08:41:23.277-08:00lez1 - Marketing mix: la P di People<span style="color: #444444; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 21px;"></span><br /><div style="border-width: 0px; color: #444444; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 21px; margin: 10px 0px; padding: 0px;"><span style="color: black;"><span style="color: #444444;">DOCENTE: <a href="http://robertoventurini.blogspot.com/">Roberto Venturini</a></span></span><br /><span style="color: black;"><span style="color: #444444;">QUANDO: 28 novembre 2009<br /></span></span><br /><br /><span style="color: black;">Chi c'è su Internet?</span> <span style="color: black;">Qualche numero</span><br /></div><div style="border-width: 0px; color: #444444; font-family: Helvetica,Arial,sans-serif; font-size: 12px; line-height: 21px; margin: 10px 0px; padding: 0px;"><span style="color: black;">Internet cambia le persone e le persone cambiano Internet:</span><br /><br /><ul><li><span style="color: black;">Internet e l'informazione,</span></li><li><span style="color: black;">Internet e il B2B,</span></li><li><span style="color: black;">Enterprise2.0</span></li></ul><br /><span style="color: black;">Internet e la relazione tra le persone:</span><br /><br /><ul><li><span style="color: black;">Social Networking per il Business</span></li><li><span style="color: black;">Social Networking per i privati</span></li><li><span style="color: black;">Social Shopping</span></li><li><span style="color: black;">Chat & Video</span></li><li><span style="color: black;">Mobile</span></li></ul><br /><span style="color: black;">User Generated:</span><br /><br /><ul><li><span style="color: black;">Content</span></li><li><span style="color: black;">Marketing</span></li><li><span style="color: black;">Advertising</span></li><li><span style="color: black;">Content</span></li></ul><br /><span style="color: black;">Persone e strategie di business online:</span><br /><br /><ul><li><span style="color: black;">Internet e gli acquisti - il Buy Cycle</span></li><li><span style="color: black;">L'approccio BOARD</span></li></ul><div><span style="color: black;"><br /></span><br /></div><div><span style="color: black;"><br /></span><br /></div><br /></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7472103612223028880-1564056932286292981?l=ifafmarketing.blogspot.com' alt='' /></div>Ifaf marketinghttp://www.blogger.com/profile/12629226410289172251noreply@blogger.com0